Marketing

In the digital age buyers have many powerful tools at their fingertips to conduct in-depth research about a property or location By the time they reach out to an agent they will already be armed with lots of intelligence about the property market and have a clear idea of what and where they can afford In many ways this makes kick-starting the relationship easier...

Most real estate agents understand that the key to winning more listings is doing more appraisals However it s also possible to focus on improving your efficiency and turning more of those leads into new business by taking a close look at your processes If you re able to find ways to fine-tune your marketing you could dramatically improve your overall results Not All...

You've invested in a Customer Relationship Manager CRM and armed yourself with the how-to of marketing automation So how do you make sure you're maximising all your potential benefits The first concept to understand is that a CRM differs from marketing automation software These two systems serve different purposes - a CRM is used primarily for sales and managing customer data while marketing automation...

As a real estate agent it s important to not just market your properties but always be marketing yourself and your business You are effectively your own business and it s critical that if you are to grow your brand you continue to engage in a wide variety of marketing efforts Here are tips you should be doing to continue to expand your reach...

A well-designed website is an invaluable tool for any real estate agent Whether you're putting your website together or preparing for a redesign there are certain elements to keep in mind as you approach the process If you're wondering if your real estate website is at its best here we'll review some critical components of successful real estate websites Mobile Responsiveness Many people looking...

Join us for this on-demand webinar as we discuss the ideas and strategies you can use to streamline and maximise the efficiency of your lead generation and communication through powerful marketing automation tools The webinar is suitable for both existing Eagle Clients looking for tips on how to optimise their existing workflows and or create new ones to maximise lead generation or nurturing or...

If only there were hours in a day You might accomplish all the goals you've established to grow your base of sellers and buyers But here s a solution automated real estate marketing provides you many of those extra hours as you save time and effort on finding leads nurturing leads and handling the mundane tasks that come with listing new homes Imagine how...

Maybe you started on Facebook as a way to stay in touch with school friends but now it could be a great tool to supercharge your real estate business with engaging Facebook marketing ideas Facebook gives you the opportunity to draw leads and connect with them in a hurry Leverage these four tips to turn Facebook into one of your top real estate marketing...

With all the buzz about targeted online advertising you might wonder if email marketing or real estate email drip campaigns are going by the wayside But studies still find that email marketing is one of the most effective ways to reach potential buyers and sellers Australians in particular continue to buy into email marketing An analysis by Campaign Monitor found open rates for email...

Finding it hard to get selling leads from your real estate CRM If so it might be time to review and change your messaging In your marketing using terms such as Thinking of selling and Free Market Appraisal is quite common overused by many agencies and could be too generic to receive a qualified response nbsp nbsp When prospecting for selling leads out of...