Why Rejecting New Technology Will be the Downfall of Your Business

The role of technology in real estate has exploded over the past decade, with advancements in nearly all areas of the industry helping agencies drive their business forward.

Technology helps make your business more efficient, it cuts down on wasted time and can do the role of multiple staff members, at only a fraction of the cost. It also allows you to reach more people, generate more leads and get yourself and your properties in front of more people, more often.

As technology has revolutionised the way real estate agents operate, it's more important than ever to be prepared to use the new technology that is on offer.

Technology is here to support and help you, not hinder you, so it's vital that you keep your business competitive and moving forward by adopting the latest and most effective tools. If you reject technology and turn your back on it, it could be the downfall of your business.

Here are some key reasons to adopt and embrace technology:

Use the Right Technology

Making technology a part of your business shouldn't feel like a chore. Technology exists to make it easier for you to do your job. For that reason, good technology that adds value to your business should be intuitive. 

If you're having trouble with your software, before abandoning it, make sure you're utilising all the support the product has. Eagle Software offers an onboarding process to get you up to speed on how to implement the software into your business. Additionally, further personalised support, training, and consulting is available through the PropTech Group Learning Hub.

Competitive Advantage

While technology has changed the way the real estate industry operates, it's important that your business is up to date with the latest tools so that you don't fall behind.

In today's landscape, technology is an addition that makes such a sizeable difference in your bottom line as it effects efficiency in every aspect of your business. The days of working without a CRM and relying on a notepad and pen, or even a spreadsheet, are long gone. When you reject new technology, you put yourself at a huge disadvantage by slowing yourself down and allowing your competitors to get ahead with key benefits like streamlined operations through functional integrations and meaningful automations.

Experience some of Eagle's automations for yourself here.

Without the assistance of quality technology, you'll inevitably have less time to connect with your prospects, which means fewer leads, and a lower overall conversion rate and fewer sales. 

Expert Status

In real estate, your reputation is arguably one of your most important assets. When people choose to list a house with you or your agency, they come to you because they believe in your work and trust that you are the one best suited to get them a great price.

Your clients believe that you are on top of all of the latest matketing tools and technology that will help get them the type of result they want. If you're not using the best tools, and not prepared to look at certain types of new technology that can assist with the sales process, then potential clients may not view you as the expert in the field, or as someone who is 'best in business'. Ultimately, this will damage your reputation and lead to you and your business winning fewer listings. 

By utilising technology, you'll be viewed as a cutting edge and willing to do whatever it takes to help your clients succeed, one of the many characteristics needed to make it as a successful real estate agent.

Technology Matters

It's important to be patient with yourself and with the process of technology adoption. It takes time and effort to incorporate new tools and systems into your daily routine.

It's equally as important to not hesitate in reaching out for help or support. There are plenty of avenues for assistance as well as experts you can hire to get your business running smoothly with new technology.

Most importantly, you need to have a mindset that is open and excited to adopt new technology and processes that will improve your business. Having a willingness to adapt and change with market condiitions is one of the hallmark signs of a successful agent and agency.

 

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