Taking it Mobile: Why Having a Quality App for Your Real Estate CRM is So Important

For most real estate agents, your CRM is the focal point of all of your sales and growth efforts.

It’s the one point where you continually turn to grow relationships with prospects and your client base and as a result, it needs to be accessible 24 hours a day, regardless of where you might be. Having an app is just one of many essential features of a great CRM.

At Eagle Software, we understand that most real estate agents are constantly on the go, and that CRM with a quality app that you can take on the road with you is more important than ever before. That's why we have created the Eagle CRM Mobile App.

Here are some of the many advantages of having a great mobile app for your CRM.

Increased productivity

In real estate, you spend more time away from your desk than you do at it. Agents are constantly on the road, looking to build relationships and trying to get in front of as many people as possible.

A good mobile CRM that you can access anywhere, at any time will mean you’re not tied to a desk, and can get out there and do what you do best. All the while, having full access to all your contacts and CRM features on your phone or tablet. In the Eagle Mobile App, you can easily search your entire database of contacts to search for a specific person, or group.

Increased productivity is something that most agents and agency's strive for, and research has found that a mobile CRM can increase employee productivity by up to 15% over traditional CRM software.

This is due to the fact that tasks can be easily allocated according to priority, as well as having the ability to add or delete tasks easily. You can also get notified about tasks from a to-do list, which team members can complete even when they are not at their desks. Oftentimes, agents will be at a house inspection early and there are no clients around yet. Instead of occasions like this becoming wasted times, with the use of a great CRM app, agents can utilise that dead time by completing tasks through the app, improving productivity. 

Fewer mistakes

Having access to a mobile CRM means agents can quickly and easily record important information as it arises in conversations and phone calls. By utilising the 'Log Acitivity' module of the Eagle Mobile App, you can quickly enter notes into your app and apply them to a lead or customer, making you less likely to forget the information, or incorrectly associate it with the wrong client.

Your database is ultimately what separates the very best agents from other competition, and leading agents are always looking to expand their network of buyers, sellers and prospects.

Faster issue resolution

In real estate, many people you come in contact with want something right away. Whether they are looking to sell or want details of a property, or whether it’s managing contracts and transactions, it’s important that you have all the necessary information available to you at any given time.

A mobile CRM can give you access to all your data across a wide range of different people quickly and easily. This means you can resolve issues fast which leads to a better outcome for your clients, in turn, building trust between you and your clients. 

Better lead conversions

Prospecting for new clients is one of the most important jobs for any real estate business. Being able to use a mobile CRM can lead to a conversion rate nearly three times higher than a user of a desktop CRM alone.

That’s because when you have access to mobile you can quickly and easily connect with prospects and new leads and schedule appointments faster, make notes about interactions in real-time, and log all these details without being at your desk. This allows for a shorter time frame between your interaction with a prospective lead and following up, which helps with securing that lead, and converting them.

By reducing the contact time, you are also then able to use that created time to generate even more listings and follow up with other contacts.

---