5 Tips to Reach Your Fullest Potential in 2023

With the new year now well and truly underway and most agents slowly returning to the office, it’s now time to start sinking your teeth into your business and trying to improve on the previous year.

The new year is always a time when people reset and reassess what they want out of the year. It’s also the time to work on those bad habits that you know are hindering your progress and look at ways to become a better version of yourself and become more successful.

Here are five things you can do to reach your full potential in 2023.

Goal setting

If you haven’t already taken the time to sit down and review your year and set goals then you should make that your first priority. Look at what worked well in 2022 and what didn’t. Where was the majority of your business coming from? How effectively were you using your time? 

When you know what happened last year and why, you can then make new goals for this year. It’s important to set process-oriented goals, meaning that if you focus on certain tasks, you know you can reach your goal. A good example might be how many phone calls you make every day, as opposed to how many homes you’d like to sell.

Your goals should be both meaningful and realistic so that if you push yourself and work hard, you will be able to achieve them. Your mind has a way of pushing you to reach your goals if they are believable, but will dismiss the idea if they are too far from your reality in the short term.

Utilising the 1% rule

While we would all like to reach the very top of the real estate industry, that is not going to happen overnight. It’s not even likely to happen in a year. But it’s important to understand that every year you’re in the industry, it will get easier.

There’s a new concept known as the 1% rule, whereby you simply try and improve yourself by just 1% every single day. Then over the course of the year, you’ll be seeing exponential improvement in what you do.

Again, if you set the goal of doing an extra phone call each day, imagine how much that would improve your business over time. Eventually, you would reach the point where you were making so many phone calls and you’d need to hire more staff. But your results would have skyrocketed and you would expect to be seeing a substantial increase in your listings and sales.

Listening to colleagues and managers

Being able to take advice and even criticism is a key skill that you need to be able to learn when you’re climbing the ranks of the real estate industry. Many young agents come into the business thinking they know it all, only to quickly discover that there are a certain set of skills and processes that you need to learn to be able to grow.

Listening to those senior agents and principals who have been there and done it, is a great way to fast-track your progress. Unfortunately, many people struggle with honest feedback and think that they know better. Listen to others who are there and want to help you succeed, and learn from their past mistakes. 

Utilising technology

When you’ve only got so many hours in the day, trying to find ways to maximise your time is going to provide an instant boost to your productivity and make you a far better agent. One of the best ways to do that is with technology.

For all agents, CRMs are usually the most effective technology tool they have at their disposal as it allows you to nurture your leads which will allow your business to keep on growing. CRMs also create day-to-day efficiencies and make your reach so much wider than it would be otherwise. If you’re trying to reach your full potential you need to maximise your CRM and get the full value out of it.

Link Your CRM to Your Website

To really boost your efficiency, we recommend taking it a step further and linking your CRM to your website to improve the synergy between the two technology pillars. Websites play a huge role in the success of your business. At Eagle Software, we offer quality website builds that link directly our completely customisable CRM. When linking the two together, you're left with a seamless experience that saves you time and ensures no leads are left behind.

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