3 Strategies to Increase Your Social Media Presence

Having a strong social media presence is a very powerful tool both for an agent's personal brand and also as a resource for marketing your current listings.

While most agents would understand the value that a strong social media presence can bring, boosting your profile takes time and effort.

Fortunately, there are some things that you can do that will help increase your presence and expand your reach across social media platforms.

Know your audience

Like all great marketing, it’s vital that you understand your audience, and then provide content that specifically benefits and interests them. As your career develops, you might find that your audience changes, so it’s important that you continually fine-tune exactly who your audience is and understand their needs.

A great way to do this is to create an ‘avatar’ which is essentially a mock member of your audience and create all your content as if you’re speaking directly to them. For example, if you operate in an area where there are many first-home buyers, your audience might be “James and Jen,” the first-home buyer couple in their late ’20s, who work office jobs and want to buy as close to their work as they can, while not being too far from their family. When they have the equity built up they’d like to move a few suburbs closer into a larger home where they can raise kids.

Take the time to research and understand their goals, fears and concerns and then create content that will help them. The better you understand their lives, the more appealing you will be as an agent because ultimately, people want to work with those people who listen and understand them. Doing this via social media will immediately start building rapport with people before you’ve ever met, and also further strengthen and develop your client relationships. 

 

Out-of-the-box content

When crafting your content for social media it’s much more about your audience than it is about you. In reality, no one wants to know how great you are, especially if it’s you telling everyone about it.

When creating content, think outside the box and try to find things like general information or tips and tricks that truly benefit your audience. It’s also a really good idea to try and be hyper-local in the content that you put out, as community involvement is a sure fire way to boost leads. That way you’re not putting yourself up against other agents or agencies. You’re just focused on your niche area and that’s it.

While your goal is still to promote yourself and your business, you need to do it subtly. There is a great saying, “show, don’t tell”. Highlight the people you’re helping, how you’re involved in the local community and all the great results you’ve been getting for people. Your audience will ultimately see the value you provide, without the information directly from you.

Also don’t be afraid to try and get your audience to interact, ask questions and comment. The more people that engage with your ideas the better.

 

Maintaining consistency

Arguably the most important part of doing social media is getting involved and staying consistent. The more consistent the better. It's more beneficial to be posting basic but regular content to your channels, in comparison to no posts at all.

While high quality and stylistic images are more likely to appeal to the masses, meaningful content is always more beneficial than posts that are all style and no substance. People are searching for local content that benefits them. Don't allow perfectionism to hold you back from making connections.

Posting once a week consistently is better than posting four times a week for a month and then abandoning your socials after you get sick of it. It’s also important to keep your page up to date with key items like addresses and opening hours over holiday periods so your audience knows that you are active and reachable via social media. 

 

 

---