3 Reasons to Update Your Real Estate Website Today

Real estate has quickly become almost entirely online. Gone are the days where people look at listings in a newspaper. Many buyers don't even need to view a property in person to make an offer, and many vendors don't need to meet an agent in person to list their property.

With the way that the industry has evolved, it is more important than ever to have a strong online presence and embrace new technology, and that all starts with a high-quality website. 

Discover the key reasons why keeping your website up to date is so important. 

First Impressions Count

Your website is often the first point of contact with clients. If not the first, it will be the place they go to investigate you and your business before they request an appraisal. It's the perfect opportunity to showcase that you have the qualities clients value most in a real estate agent.

It's important to have a website that stands out and shows that you are capable of effectively marketing their home. If you can't present your own business in a posotive and professional light, how could they expect you to do that with their most expensive asset?

A professional and modern website is important, but you must also consider your target market. There's no point in having a luxury website if your suburb caters to first home buyers. Understanding your market and presenting that through your website is vital.

Lead Magnets

We know that potential clients will be going to your website as a first point of contact. For that reason, you should also be attempting to capture their contact details. 

There are a multitude of different options to do this, such as offering instant online appraisals, a free newsletter, suburb information or helpful tups on how to sell their property. Experiment with different lead magnets to find out what is the most appealing. 

But most importantly, make sure you have a reason for them to want to give you their information. Once you have it, you can continue to nurture that relationship. If you aren't doing this, you are missing out on hundreds or even thousands of leads every year. To ensure you are maximising your lead capture, follow these essential tips to ensure you never miss a lead.

Outpace Your Competitors

Real estate is a very competitive industry and all the small things you can do to get ahead of the competition make a big difference over time. Staying up to date with technology is an important part of remaining competitive within the market, and it's been proven that rejecting new technology could be lead to your demise. 

By adding things to your website, you can quickly and easily get ahead of the game. Things like pop-up forms or interactive features such as live chats and calculators might be different to what your competitors are doing. Try them out and see if they improve your overall workflow and bring in more high-quality leads.

Similarly, you could also offer up-to-date, relevant information such as suburb profiles or news that might be impacting the local market. If your competitors have older-style websites that offer very little value, then you can immediately get a leg up.

Maintaining a high-quality website is somewhat of an ongoing process. As technology improves, there will always be new ways to capture leads and generate more business. Your job is to stay on top of the latest development, which will immediately give you a competitive advantage. 

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